Klarity fx was in the process of buying out the US portion of a UK risk management company and wanted help with branding the new company. They reached out to us to create an identity which was a natural progression for all the clients they already had, while forging a new direction that spoke more towards their US clients.
Our goal was something geared for professionals, and while using the red, white and blue theme, create something soft as they want clients to feel ad ease investing through them in a volatile market.
The website was beginning to look dated, and for a company handling large scale investments your identity must look pro. The major goal was to have a modern look, be responsive and work on any devise, as well as work with the back-end client utilities. I was able to work with the companies in house developer to integrate the two together seamlessly. We cut down and streamlined the old site to fewer pages of content that were not getting much interest, and focusing more on the utilities and selling the brand to potential investors. The feedback from the project has been very good from the client, and we were very happy to push this live in Feb 2020!