HEADS OF HIP HOP | LAUNCH


HEADS OF HIP HOP | PROJECT LAUNCH

PROJECT SCOPE:
After 15 years of producing music events and DJ’ing in the San Francisco Bay Area, Jimmy Love finally got a break from the action to return to one of his main passions, art. Heads of Hip Hop started off as a quick drawing exercise during the summer of Covid, where he picked up his iPad and took on daily drawings to get back into the creative flow.

The original goal was to illustrate famous artists in under two hours to help get the juices flowing, however once they were posted to social media, there was a major influx of people requesting prints. Over the course of a few months, tons of artists requests, and plenty of coffee and cocktails, there were finally enough images to see this project come to light.

HIGHLIGHTS:
We were able to illustrate close to 100 poster designs, and create a new e commerce based website to allow people to download them for free. Since the drawings were taken from famous photos we decided that they should not cost anyone a dime, but we did feel like our good intentions could be paid forward by suggesting people donate to some good causes. In a year where we felt helpless to leave the house to protest and stand up for fair rights, this felt like the least we could do to do our part to make the country a better place.

The second fun highlight from this project was throwing a launch party. This was the first art show, live DJ party that we had ever heard about. We partnered with Bay Area icon DJ Dave Paul to hold down a 5 hour art opening which helped us move a few thousand poster downloads. We had the Twitch party running along side a Zoom session so that everyone could dance together and share stories of what Hip Hop means to them. In a year of Covid-19 it is really nice to be able to bring people together and create positive memories. We hope we are able to partner with some more people or companies to continue spreading some positivity into the world!


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