What we do

as a lifestyle design, marketing & event agency








Our Story So Far

Dreamers at heart, we are a group of people very passionate about events and all the magic that makes them successful. We love design, marketing, music, dance, culture, community, and everything that encompasses art coming to life! We have been producing events for almost 20 years. We are the founders of an award winning production called Non Stop Bhangra which over the years has become a cultural landmark in the San Francisco Bay Area and has consistently been voted the "Best Dance Party" in the Bay. We also expanded our production to multiple markets from Northern, to Central, and Southern California creating a unique niche for ourselves. Through the years, we've had an opportunity to work with countless venues and platforms from museums, performing art centers, festivals, nightclubs and more.

We as a team have handled everything in-house from design, promotions, social media marketing, booking, budgeting, performing and more and have gained a wealth of knowledge in all these areas. In 2017, we decided to expand our reach from just focusing on an Indian themed production to a wider market. We combined our talents and passion to co-create a new parent company called The Sonic Village with the purpose of growing ourselves and our business.

Our goal with Sonic Village is to work with different brands and organizations that will allow us the opportunity to bring our distinctive touch and help create a unique experience catered to their niche market. Whether its design, marketing, or some element of event production you are seeking out, we look forward to working with you and helping bring your story to the world.

Our team


Jimmy Love

Co-Founder, Creative Director
The design wiz behind the curtain, Jimmy Love is a DJ, designer and long running event producer in the SF Bay Area.
Vicki Virk

Vicki Virk

Co-Founder, Head of Marketing
Use this space to tell a little about your team member. Make it interesting by mentioning his expertise, achievements, interests, hobbies and more.

Suman Raj

Head of Operations
The magical behind the scenes manager of all the important stuff that helps us make the special sauce.

Larry Little

Business Development
Our chief talker, he isn't afraid to get out there and make deals, since sponsors and provide vision to those looking to create wonderful business.

Customer Reviews


Robbie "Mopo" Kowal

HUSHconcerts - CEO

Jimmy is our only choice because he turned our design process into a pleasurable experience. It’s just handled. It gets done in a way that brings credit to our brand and draws eyes to our promotional outlay without much back and forth, haranguing, ego etc.


Amarjit Sahota - CEO

Klarity FX

Jimmy expertly navigated our management team through a brand logo redesign. His work was thoughtful and creative meeting our strict requirements and budget. We would happily recommend Jimmy as a professional creative designer who understands the corporate market.


Erick Santero

Santero Music/Baylando Records

Literally the best. I trust them with all of my graphic design and web needs. Super responsive and quick turnaround without ever sacrificing quality. Highly recommended.


Ed Soos - Owner

DesignatiStudio G+S Architects on

Jimmy guided me through the process of branding my architectural practice. He used his strong sense of design to highlight the core values of my firm. I couldn't be happier with the results. He's a very creative guy, and a pleasure to work with.


DJ NewLife

FEX (SF/CHI) - Promoter & DJ

Jimmy Love is thee total package when it comes to design work. He’s creative, efficient, takes direction very well and is a wealth of knowledge. He’s my go-to for flyer and poster design and I get nothing but compliments from his work.


Candi Martinez Carthen

Festival Producer, Publicist

I've enjoyed working with Jimmy for nearly a decade now! He is amazingly responsive, works hard to understand my needs, always clear with his turn around time and provides me access to all the assets I need. Every experience / interaction I've had with Jimmy he displays the utmost professionalism, kindness and genuine interest in doing a great job. AND, his graphic work is compelling, beautiful and lends itself to the precise branding and awareness that my companies and events need. 100% will always be happy to work with Jimmy.


Janaka Selekta

Worldly - Six Degrees Records

Jimmy's work is top notch and he is my go to designer. His level of professionalism is unmatched, that is why he is constantly booked with large projects. He is also very community focused and devotes a portion of his busy schedule to nurturing the local scene. I cannot recommend Jimmy more highly, 20 years worth of designs he has done for me speaks to that


DJ Sep

Dub Mission

It's rare to find a designer with such a unique style who's also flexible enough to serve an event's particular visual needs. Jimmy is that kind of designer: imaginative, attentive, and most importantly reliable! He's designed many flyers for me over the years, and has always delivered quality work, often under tight deadline. I can't recommend him highly enough.



These are some of the great companies and wonderful people we have had the pleasure of working with over the years.


Creatve Partnerships

The Sonic Village

Non Stop Bhangra


Social Wear Design

Colors of India Production

The Vega Project

Event Production

Public Works SF

The Great Northern

The New Parish

The Echoplex

7th West

Resident DTLA

Elbo Room SF


Branding\ Design


J Boogie (OM Records)

Studio G+S Studios

Klarity FX

Safar The Book



Kosmo Camp

Joy FInders

Ritual By Design

Share Care Global


Laurel District

Delhi 2 Dublin

Gaudi (UK Artist)

Kush Arora

Janaka Selekta

Underground Nomads

Poster Design

Non Stop Bhangra


Dub MIssion

Sonido Baylando

FEX (Chicago/SF)

Worldly (SF)

Jewish Christmas SF

The People Party




Bang Data

Rhythmix Cultural

Ritual By Design

Selena Bowl


Our Process


Before any journey you need to set the course. Discovery is where we lay the ground work on what the goal is for the project, and what elements are needed to get us there.

Define Goal

Before any journey you need to set the course. Discovery is where we lay the ground work on what the goal is for the project, and what elements are needed to get us there. From layout preferences to sponsor partnerships requirements, we got you!

Source or Illustration

Armed with proper guidance and marching orders we dig into our design asset bins and comb the content licensing companies. If requested, we sharpen our iPad pencils and start illustrating elements to help bring life to your new piece of art. 


With all the gathered information and gathering assets we finally get to dig in and do the fun work. We start our design process by building out a few directions we feel fit your narrative and flush them out to a solid starting point to narrow down the final look. We aim to give you a few options to choose from.


Rarely is everything perfect on the first try. We work with the customary 2/3 rounds of revisions backed into any project, and then go hourly at a set fee from there. Many times a venue, partner, or board has a hard time making up it's mind or signing off, and here is where we get everything right for the final delivery.


After everything is signed off on we package up all the files you want and upload them to you in the cloud. Everything is named clearly, with any sub asset separated by asset so you and your team can move ahead with marketing.

Why Choose Us?

  • High Quality Designs

    With a solid focus on getting the message across, we also work hard to make sure every pixel look sharp and the quality of files sent to the printer yield a professional product you will love posting on line or getting printed for the streets.

  • Unique Designs That Stand Out

    We are firm believers in taking time to make unique designs, graphics which don't look like everything else out there so that you stand out. From sourcing to Illustration, font choices, to colors used, it all matters.

  • Fast & Professional Turn Around

    With years of experience we pride ourselves on working as fast as possible with a streamlined process to help you hit deadlines and maximize your promotional window.

Do You Want to Start A Project?

We are here to work with you on getting the design you want for your next event. From club nights to company launch parties, there is always a need to have your coming out party look lit!


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