Klarity fx was in the process of buying out the US portion of a UK risk management company and wanted help with branding the new company. They reached out to us to create an identity which was a natural progression for all the clients they already had, while forging a new direction that spoke more towards their US clients.

Our goal was something geared for professionals, and while using the red, white and blue theme, create something soft as they want clients to feel ad ease investing through them in a volatile market.